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Meta just made a bold move in the AI wearables race. On June 23, the company unveiled its first own-brand smart glasses starting at just $299 — no Ray-Ban logo required.
Built in partnership with EssilorLuxottica, these glasses mark Meta’s push to make AI-powered eyewear accessible to the mainstream. Here’s everything you need to know.
What’s New?
Unlike previous Ray-Ban Meta models (which started at $299+ for premium frames), Meta’s new lineup drops the designer branding in favor of a lower-cost, own-brand approach. The glasses come in multiple styles, including a special collaboration with Kylie Jenner.
| Feature | Spec |
|---|---|
| Price | From $299 |
| Brand | Meta (own brand, not Ray-Ban) |
| AI Model | Meta Muse Spark |
| Camera | 12MP |
| Audio | Open-ear speakers |
| Display | Text display (AR overlay) |
| Voice | Meta AI voice commands |
What Can They Do?
The glasses run Meta’s Muse Spark AI model, enabling:
- Voice commands — Ask Meta AI questions, get real-time answers
- Text display — View notifications without pulling out your phone
- Accessibility — Audio descriptions and hands-free assistance
- 12MP photos — Snap hands-free photos and videos
- Open-ear audio — Listen while staying aware of surroundings
Why It Matters
The smart glasses market is heating up fast. Global shipments hit 9.6 million units last year, and Meta already holds the dominant share. By dropping to $299 with no premium brand markup, Meta is targeting mass adoption.
This puts pressure on Apple (still rumored to be working on AR glasses), Google (quiet on wearables after Google Glass), and Snap (Spectacles remain developer-focused).
Privacy Concerns
Always-on cameras and AI microphones raise obvious questions. Meta says the glasses include an LED recording light and data controls, but critics argue tech is moving faster than regulation.
FAQ
Q: Do I need a prescription?
A: Yes — prescription lenses will be available as an add-on.
Q: Can I use them without a smartphone?
A: A paired smartphone is required for full AI features.
Q: How long does the battery last?
A: Meta claims a full day of mixed use, with the charging case providing top-ups.
Q: When do they ship?
A: Pre-orders are open now, shipping expected in July 2026.
Final Verdict
At $299, Meta’s new smart glasses are the most compelling AI wearables for the mass market today. They’re not perfect — privacy concerns remain, and the tech is still first-gen. But for the price, they offer a genuine glimpse into a future where AI lives on your face, not just in your pocket.
Buy it if: You want to experiment with AI wearables without breaking the bank.
Skip it if: Privacy worries bother you, or you’re waiting for full AR glasses from Apple.
This post contains affiliate links. As an Amazon Associate, PC Master Deals earns from qualifying purchases.