# Google Pixel 11 Series: Official August 12 Event Confirmed Alongside Major Price Hike Leak
**Published July 7, 2026 — by PC Master Deals**
Google has officially announced its “Made by Google 2026” event for Wednesday, August 12, where the highly anticipated Pixel 11 series — including the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold — will be unveiled. But fresh leaks suggest fans may need to brace for significantly higher prices.
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## What We Know So Far
The Made by Google 2026 event will take place in New York City for the second consecutive year, with the keynote running from 3 PM PT / 6 PM ET — a notably later time slot than previous events. Google’s teaser image features a shiny gold metal frame, hinting at new color options and premium build refinements.
Alongside the Pixel 11 family, Google is expected to unveil the **Pixel Watch 5** in two sizes, and possibly new **Pixel Buds Pro**, though nothing has leaked on the audio front yet.
## The Price Hike Nobody Wanted
According to a detailed report from Dealabs (cited by 9to5Google), the Pixel 11 series will see across-the-board price increases of roughly **€100 (about $108 USD)** compared to the prior generation. The bigger sting? Google is reportedly **ditching the 128GB base storage tier entirely**, moving to a 256GB minimum.
Here’s the expected European pricing breakdown:
| Model | 256GB | 512GB | 1TB |
|—|—|—|—|
| **Pixel 11** | €999 / £879 | €1,129 / £999 | — |
| **Pixel 11 Pro** | €1,199 / £1,079 | €1,329 / £1,199 | €1,589 / £1,429 |
| **Pixel 11 Pro XL** | €1,399 / £1,279 | €1,529 / £1,399 | €1,789 / £1,629 |
| **Pixel 11 Pro Fold** | €1,999 / £1,799 | €2,129 / £1,919 | €2,389 / £2,149 |
The 1TB models will reportedly only be offered in “Midnight Haze” (black), while the lineup introduces new colors like **Fuchsia**, **Moss**, **Dune** (pink), and **Pine**.
## Why the Price Jump?
Industry analysts attribute the price increases to what’s being called **”RAMageddon”** — a global surge in memory component costs driven by AI chip demand. A recent Omdia report revealed that memory costs now account for more than half the BOM (bill of materials) of low-end smartphones, making sub-$400 devices increasingly unprofitable. The trend is pushing every manufacturer — not just Google — to raise prices and shift to higher-margin configurations.
## Design and Features
While the Pixel 11 is expected to retain a similar design language to the Pixel 10, leaks point to a new **”Pixel Glow”** indicator light on the back — a subtle but distinctive visual signature. The Tensor G6 chip is expected to power the lineup, with previous leaks suggesting Google *might* reduce RAM in some configurations to offset costs (though the latest pricing leak doesn’t mention this).
## Release Date
The Pixel 11 series is expected to go on sale starting **August 20**, roughly one week after the August 12 launch event — consistent with Google’s usual release cadence.
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## FAQ
**Q: Will the Pixel 11 be available in 128GB?**
A: No. All reports indicate Google is dropping the 128GB tier entirely. The entry-level Pixel 11 will start at 256GB.
**Q: When will the Pixel 11 be released?**
A: The Made by Google event is on August 12, 2026, with retail availability reportedly starting on August 20.
**Q: Is the Pixel 11 still worth it with the price increase?**
A: While the €100 hike stings, you’re getting double the base storage (256GB vs 128GB). If you consider the cost-per-GB, the value proposition is actually similar to the Pixel 10 — but the upfront cost is undeniably higher.
**Q: What about the Pixel Watch 5?**
A: The Pixel Watch 5 is expected to launch alongside the Pixel 11 on August 12. It will reportedly be available in two sizes.
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## Upcoming Events
– **Made by Google 2026:** August 12, 2026 — New York City / Livestream
– **Pixel 11 retail availability:** August 20, 2026
– **Expected iPhone 18 launch:** September 2026
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*What do you think of the Pixel 11 price hike? Are you still planning to upgrade, or will you hold onto your Pixel 10 for another year? Let us know in the comments!*
**Tags:** Google Pixel 11, Made by Google 2026, Pixel 11 Pro, Pixel 11 Pro XL, Pixel 11 Pro Fold, Pixel Watch 5, Tech News 2026